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VIRTUE

Virtue Smooth Conditioner for Frizz Control for Curly Hair, Sulfate Free, Safe for All Hair…

$44

★★★★½ 4.4 out of 5 · 771 Amazon ratings

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3 colours & sizes

2 Fl Oz (Pack of 1)6.7 Fl Oz (Pack of 1)17 Fl Oz (Pack of 1)

Each one opens that exact version on Amazon.

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The Quick Take

What it is

A lightweight conditioner built for frizz control on curly and wavy hair, packed with Virtue's signature Alpha Keratin 60ku protein to smooth cuticles without weighing you down.

Why We Like It

Why it keeps winding up in carts

Nearly 800 people have rated it 4.4 stars—strong consensus that it actually delivers on frizz taming without the heaviness that often comes with moisture-rich formulas.

Frizz control that doesn't sacrifice slip.

Crowd Takeaways

Most reviewers land in the same place: impressed — softness and manageability.

Impressedsoftness and manageability

Uncertainvalue for the price

Disappointedresults or formula fit

Concernedunexpected reactions

Ranked by how often each reaction comes up, strongest first, reservations last. Based on 771 Amazon ratings for this product.

Our Take

The cult conditioner for curly hair that actually works.

This is Virtue's answer to the frizz problem baked into curly and wavy hair. Virtue Smooth targets roughness at the cuticle level rather than just coating strands, which means you're getting structural smoothing, not just temporary shine.

The Buying Guide

What to look at before you buy

Alpha Keratin 60ku protein

The Active Ingredient

This is Virtue's proprietary protein formula designed to re-pave cuticles and reduce friction between strands. It's what separates this from basic conditioning—you're not just adding moisture, you're reshaping how your hair sits.

Moisture-rich with slip

Texture & Rinse Feel

It's creamy enough to actually condition, but light enough that you won't feel residue on wavy or curly hair. The slip means detangling is easier, which matters when you've got texture.

Sulfate-free, paraben-free, phthalate-free, no synthetic colors or dyes

Formula Integrity

Safe for color-treated and chemically treated hair. Clean ingredient list without sacrificing performance—rare for a frizz-control conditioner at this price point.

Good to know

The details worth having

PriceAt $44 for 6.7 fl oz, it's premium-tier pricing, but the 4.4-star consensus from 771 reviews suggests people believe it justifies the cost.
Who it’s forBest for curly, wavy, or frizz-prone hair that needs smoothing without heaviness; works across all hair types and is safe for color-treated strands.
From the product pageFormulated with our first-of-its-kind Alpha Keratin 60ku protein, Virtue Smooth Shampoo & Smooth Conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and…
What It IsA moisture-rich conditioner that adds slip and hydration as you rinse.
FragranceA restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
From the product pageFor all hair types, especially those with frizz-prone, wavy, or curly hair. Safe for color-treated and chemically treated hair.
From the product pageFree of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free.

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