Maison Francis Kurkdjian Baccarat Rouge 540 Pure Perfume, 2.3 Fl Oz (Pack of 1)

What it is

Maison Francis Kurkdjian's legendary Baccarat Rouge 540 in pure perfume form—a 2.3 fl oz bottle of the internet's most obsessed-over fragrance. For anyone who wants that creamy, amber-forward scent to linger all day (and night).

Most reviewers land in the same place: enchanted — the scent and longevity.

Ranked by how often each reaction comes up, strongest first, reservations last. Based on 1,273 Amazon ratings for this product.

The details worth having

• PriceAt $350, you're paying for the Maison Francis Kurkdjian name, the pure perfume concentration, and a fragrance that has genuine cultural cachet—premium positioning, premium price.
• Who it’s forIdeal for fragrance enthusiasts ready to splurge on a signature scent, or collectors building a luxury wardrobe who want something that will last months of regular wear.
• From the product pageFine fragrances containing a high dose of natural ingredients can be subject to slight variations. In the same way wines vary from year to year, so can perfume. This is a natural occurrence and something that…
• From the product pageWe deal exclusively with 100% Authentic items, sourced direct from brand owners or certified distributors.
• From the product pagePackaging may vary. It is not uncommon for a brand to update packaging. These changes are normal and occur often.
• From the product pageRemember, we are here to make you happy! If you have any questions, comments, or concerns - please don't hesitate to contact us.